I realized two years ago that unless I do something about my excess fat, I would no longer be able to shop there. And, to be quite honest, their intricately designed jeans (many with butt bling) should not be worn on large butts. They tend to accentuate the negative, know what I'm saying, girls?
I've mentioned before that this was a motivator for me to start shedding the fat. I'm not one to moan and complain that they need to provide me with larger clothes. I don't understand that mentality. But I've noticed a bit of complaining when it comes to Ambercrombie & Fitch's big girl clothing policy:
Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.I don't shop at Ambercrombie & Fitch, we've only lived in a couple cities that have one. And again, I've found a store I like, I hate to shop, so why on earth would I browse somewhere else? But I have no issue with this policy. I quite like their libertarian stand here. If big girls are upset by this, shop elsewhere. If slender girls don't like this policy, shop elsewhere. It's really quite simple. And, I don't think CEO Mike Jeffries could care one bit.
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Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.
I don't buy into the notion that advertisers or fashion models are responsible for setting the expectations and affecting the self images of our daughters. Parents are responsible for this. If your daughter bases her self image on comparing herself to Kate Upton, you have failed and have a lot of work to do.
So, if Ambercrombie & Fitch's size 10 is something you could never achieve, don't bitch and moan about it. Shop somewhere else.
If their size 10 is something you could achieve, well then...
Agreed.
ReplyDeleteA very lovely lady (sarc) has this to say about A & F:
ReplyDeletehttp://www.chicagonow.com/baby-sideburns/2013/05/abercrombie-ceo-needs-to-go-f-himself/
If I were a CEO of a clothing store, I'd rather prevent belligerent idiots like this from wearing my clothing.
I think the brouhaha over this is hilarious. The previous article motivated me to check out their stock price. ANF's stock price is near a 52 week high with a P/E ratio of 18. Not bad. It appears that "douche bag" CEO's marketing strategy is working just fine. More power to him.
ReplyDelete